Corporate Trainer and Speaker Business Etiquette and Business Protocol Press & News College Students Now Studying Essential Business Etiquette To better prepare for tomorrow's competitive business arena, college students are now studying "Essential Business Etiquette" at Rice, Texas A&M, Stephen F. Austin, Indiana and other universities. "Manners" were once considered important only in social settings, but they have evolved into professional protocol issues that can boost (or bust) careers. Students, hoping to gain a competitive edge with "Professional Presence," "Visual Charisma," and "Listening Skills", are studying how to polish their professional images by using etiquette anchors recognized and valued by those looking for standards of excellence. Their textbook, Essential Business Etiquette: Bottom line behavior for everyday effectiveness, is written by Lou Kennedy, international speaker, author, consultant and recognized authority on business etiquette and professional protocol. Homework assignments are to read chapters on "Business Dining," "Office Protocol," "Electronic Communications," "Business Travel," and "Etiquette in the Global Arena." "Students enjoy the book and the course," author Kennedy said. "They want to know how to conduct themselves in the business world once they are no longer students." Professors note that their students are motivated by the realization that major professional firms and companies like IBM, Kellogg's, and Merrill Lynch hire Kennedy as a consultant or keynote speaker to advise and train their employees on these issues. Available nationwide in book stores, Essential Business Etiquette: Bottom line behavior for everyday effectiveness, (1997) Palmetto Publishing, is a "must read" reference guide for professionals, sales people, career beginners and students. Lou Kennedy 8454 Northview Pass Fair Oaks Ranch, Texas 78015 Phone: 830-981-4450 Fax: 830-755-5044 Email: loukennedy@satx.rr.com [Home] [Capabilities and Services] [Programs: Speaking and Training] [Business Etiquette: A "Must Read" Book] [What Clients are Saying] [Inquiries for Speaking and Training] [Take the Business Etiquette Quiz] [Press & News] [Contact Us] San Antonio Web Design - Powered by vSpaceLab